MTV Let’s talk colour

The 21st of March 2016 was declared as the International Day against Racism. So on that day, MTV removed the colour from their channel, turning it into a platform to talk about race and racism. The entire MTV Channel became the medium. #letstalkcolour appeared on all content, all day, and a ticker tape was added to our broadcast to air our audience’s views in real time.

For the full duration of the 21st of March, all advertising was removed from the channel and replaced with unique interviews of our audience sharing their opinions and views on ways to unite. Unique idents were also created to fuel the conversation.